Looking back, it seems that since I was a child, certainly as far back as I can remember, I have been immersed in the advertising model: we are told that we have a Huge Problem (bad breath, frizzy hair, dirty carpets, hours wasted cooking, etc., etc.), that someone has a solution (a better mouthwash, shampoo, vacuum cleaner, quick meal), and that only an uncultured savage would consider living without the product. To have a meaningful and worthwhile life, advertising tells us, we need what we are being offered. We all know this model. We have all been swimming in this sort of soft propaganda since we first opened our eyes.
Product and Pitches
Product and Pitches
Product and Pitches
Looking back, it seems that since I was a child, certainly as far back as I can remember, I have been immersed in the advertising model: we are told that we have a Huge Problem (bad breath, frizzy hair, dirty carpets, hours wasted cooking, etc., etc.), that someone has a solution (a better mouthwash, shampoo, vacuum cleaner, quick meal), and that only an uncultured savage would consider living without the product. To have a meaningful and worthwhile life, advertising tells us, we need what we are being offered. We all know this model. We have all been swimming in this sort of soft propaganda since we first opened our eyes.